OLD FIREHAND LTD.
Primeld is a brand of Old Firehand Ltd. that was created in 2021 in Bulgaria, Shumen. Its strategist and founder is Sabin Yordanov, who with the help of his partner Georgi Apostolov started this business project. The company develops its own technological know-how and approach regarding the production of melliferous beverages, the organization of work and the products it offers. The main motivation and driving force in this endeavor is the understanding that mead is a product that is on a completely different level compared to all conventional known alcoholic beverages in every respect. It reveals a completely different idea and puts in a completely different light the meaning of drinking alcohol.
